Be the first to run 100m in the Olympic stadium with Gold Challenge

Members of the public will get the chance of a lifetime to be the first to run in the Olympic Stadium through Gold Challenge, part of Sport England’s mass participation legacy programme, Places People Play

On 1 April 2012, Gold Challenge participants will have the chance to run the 100m or the 4 x 100m in the Olympic Stadium watched by friends, family and a cheering crowd of 20,000. They will be among the first people in the world to run on the track that will see the stars of Team GB and Paralympics GB compete against the world’s best at next year’s Olympic and Paralympic Games. 

Gold Challenge is an independent initiative that aims to motivate over 100,000 people to test themselves in multiple Olympic and Paralympic sports, and in doing so raise millions of pounds to charity.  

“We’re proud to be working with Gold Challenge to motivate people to get involved in sport,” saidRichard Lewis, Sport England’s Chair. “The chance to run in the Olympic Stadium will be both a powerful incentive to take up a challenge and a great reward for everyone who has raised money for charity through Gold Challenge.” 

Supported by Team GB, the Gold Challenge event will be a unique thank you to people who have been inspired by London 2012 to get active and raise money for one of Gold Challenge’s 150 charity partners. It will also mark an important step for the Olympic Stadium as the event will test crucial aspects of the venue and operations ahead of next year’s Olympic and Paralympic Games.   

 “I’m pleased that Gold Challenge has been selected as a test event ahead of London 2012, said Hugh Robertson MP, Minister for Sport and the Olympics. “What greater incentive for people to get involved than an opportunity to run on the track in the iconic Olympic Stadium for charity.”

The event will also include the Gold Challenge Parade, with several thousand children and adults walking the official Opening Ceremony route. 

“I am thrilled that Gold Challenge is hosting this important event in the lead up to the Olympic and Paralympic Games,” said Dan Thompson, Gold Challenge Executive Chairman and Founder.  “What greater inspiration to take up a challenge and raise money for charity than a chance to go to the Olympic Stadium.” 

With thousands of places up for grabs, securing a place is as simple as being fully registered for the Gold Challenge – selecting one of the challenges, a charity and a fundraising target.  The highest fundraisers by 29 February 2011 will be guaranteed a place in the event, while the remaining places will be distributed by ballot and to a number of schools. 

To find out more about the event and how you could secure a place, visit

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